Project Overview
To create an advertising campaign (center fold / double magazine spread) with photo composites in conjunction with classic paintings to showcase its versatility while maintain the brand integrity in a coherent and creative way.
Honda Element
- Debuted, 2001 North American Auto Show
- Features of a pickup truck and sport utility vehicle
- Market segment focusing on young parents
- It is versatile for daily commute to long road trips
- Debuted, 2001 North American Auto Show
- Features of a pickup truck and sport utility vehicle
- Market segment focusing on young parents
- It is versatile for daily commute to long road trips
Design Inspiration
- Nighthawks, 1942 by Edward Hopper
- Lake George, 1922 by Georgia O'Keeffe
- Christina's World, 1948 by Andrew Wyeth
- Lake George, 1922 by Georgia O'Keeffe
- Christina's World, 1948 by Andrew Wyeth
Design Elements and Tools
The concept was to incorporate Honda Element in a whimsical and creative way to extend the stories within the classic paintings with Adobe Photoshop being my main tool. I used various blending layers and light adjustments to create the same texture of the car to blend into the artwork as one.
